Men’s Division
Young Customer
Men’s Trend Campaigns
During this timeframe at Nordstrom I was the Lead Designer for Men’s division, Nordstrom’s second largest division. I was assigned all of the Men’s projects across digital experiences. I had the opportunity to oversee the division holistically, collaborate with the Creative Strategy team and ensure brand consistency across all customer touchpoints.
The goal of the Trend Campaigns was to acquire new young customers. Shown is the landing page for the experience, mobile experience, emails, ads and the iPad experience that was featured in stores.
I received the Dream Team award for the Spring 2015 edition of the campaign.
Results: Increased engagement and customer reach to men’s young customer segment, the campaign performed so well it was repeated in Fall, Summer and Spring from 2015-2017.
Design Process | Online Experience | In-store Experience | Mobile | Emails | Ads | Typography | Creative Strategy | Art Direction
Men’s Division
Core Customer
Men’s Essentials
As the Lead Designer for Men’s division at Nordstrom I was assigned all campaigns including holiday gift guides, category drivers for activewear, shoes, seasonal and brand driven experiences. In addition to customer acquisition from Men’s Trend Campaigns another key strategy is customer retainment. Men’s Essentials is a campaign ran quarterly to target Men’s core customer segment. I provided ownership of the whole division including successful category driven campaigns targeted for a larger audience.
These campaigns had online experiences, ads, email marketing, site wide marketing and we piloted digital mannequins and iPads in stores, the Fall and Summer campaigns are shown below.
Results: This campaign was the key category driver for men’s core segment, the campaign has rebooted as long as I’ve been at Nordstrom bringing in incremental demand.
Photo Art Direction: Kari P. and Suzi W.
Design: Janie W.
Editor: Emma Z. and Amy M.
Video Director: Daniel F.