Halogen x Atlantic-Pacific Campaigns

The last couple of years Nordstrom has been partnering with influencers and bloggers. Most recently I was brought on to help the Nordstrom Product Group as we are trying to grow that part of our business and these partnerships are a huge part of that. Blair Eadie, the blogger behind Atlantic Pacific, known for her over the top style has 1.5M followers on Instagram.

One of the most successful parts of this campaign was the utilization of integrated content on the results page. Customers were able to be inspired by the animated promo tiles and shop the entire outfit from just one click.

This project was all about color, patterns and animations aligning the creative direction with Blairs more is more mantra. Shown is the landing page, mobile, experience view all, animations and graphics for the video, stickers for Blairs Instagram stories, in-store signage and creative strategy for Spring 2020.

Results: Halogen x Atlantic Pacific Launch was the largest influencer drop for NPG. The Brand Page experience had 15.4k total content clicks, 18.2K UDV’s, drove $581,340 Demand, and content interaction was 84%. The Homepage placement had 86.4K clicks and drove $1,753,052 in Demand.

Halogen x Atlantic-Pacific Holiday Collection garnered five press stories, totaling over 354 million media impressions.

Concept | Creative Strategy Deck | Art Direction | Campaign Overview | Digital Experience | Store Experience | Social