Kids Back to School

This project was unique in that we were in the middle of a global pandemic and we were not able to shoot any new photography. I had to get really creative on the direction for this project. I had remembered a photoshoot from several years ago and I thought that the images from that shoot could work for this project combined with product imagery. We had to obtain the image licensing for the old photo’s and I had the backgrounds updated to give it a fresh look.

Campaign | Design | Concept