Personalized Product Page

The goal of this project was to develop concepts of what Nordstrom's product page could look like in the future. The product page is one of the most important pages on the site, the purpose was to come up with out of the box ideas to make it a better customer experience by curating content for each customer.

The ideas in my concept included utilizing editorial photography, the ability to change colors easily, functionality that allows you to add to bag without leaving the page, surface marketing placements so they are in the shopping path of the customer, show the full outfit, and the ability for customers to like products. Personalizing content on the page showing other campaigns the customer may be interested in. Additionally, I had the idea  that customers would be able to create a style profile in order to receive more personalized recommendations and styling tips. This would allow you to follow other customers and stylists to see more ways to wear your clothing much like a social network. It also would give Nordstrom more insight into your preferences so that we are able to show the right content to the customer at the right time.  

Shown is an example of the product page, the overarching theme and style profile would be applied to the whole website. The separate comps represent the different hover states and scrolling interactions. As you scroll down the product page you see more info about the product, reviews, about the brand, and related lookbooks that would give the customer more inspiration.

Results: The Product Page Case Study was presented to executive leadership and will go into development incrementally. A version of the Style Profile has already been launched, it has proven itself successful driving more traffic and demand to the site. The product page will continue to evolve over the years as we gather more customer data.

UX/UI Design | Strategy | Market Research | Prototyping | Concept