Miscellaneous Editorial Content

Nordstrom launches hundreds of campaigns throughout the year to increase conversion in key categories. I’ve had the opportunity to provide creative direction and design on many of these campaigns. Shown are guides for Designer Sunglasses, Watches for Mother’s Day, and Editorial Stories from Style Guide.

Some of Nordstrom’s largest campaigns require Creative Strategy Decks for concept sign off by leadership prior to the shoot. I was the lead for Nordstrom Made 2020 Campaign Creative Strategy.

Concept | Creative Strategy Deck | Art Direction | Campaign Overview | Digital Experience | Store Experience